About Us

About Cefinn

A Message From Our Founder

After eight incredible years of entrepreneurial highs and lows, I have made the very difficult decision not to move forward with a Spring/Summer 26 collection. As a result, I have begun the process of winding down the future operations.

Over the coming months, we will continue to sell our current Autumn collection and will be launching our stunning Winter collection in late September. Our Cefinn stores on the Kings Road and Elizabeth Street, along with Cefinn.com, will remain open and trading as normal during this time.

This has been an exceptionally hard decision, and I feel profoundly fortunate to have worked alongside a team of brilliant, talented, and dedicated colleagues. I am deeply grateful to them and the fashion community, for their unwavering support, guidance, and encouragement throughout Cefinn’s journey.

Above all, I want to thank our incredible customers. Your loyalty, feedback, and personal styling of Cefinn pieces have made every year meaningful and inspiring. I am also endlessly grateful to the extraordinary community of female entrepreneurs, fashion journalists, influencers, and industry experts whose advice, encouragement, and generosity have helped shape this journey - I could not have made it this far without you.

I hope that Cefinn continues to live on in your wardrobes for many seasons to come.

Samantha Cameron
Founder & Creative Designer

Designed by Samantha

Every piece in our collection is designed by our Founder and Creative Director, Samantha Cameron.

Created in London

Embracing a technique typically reserved for traditional Haute Couture studios, our in-house Atelier brings together a team of skilled artisans who uphold precise craftsmanship and meticulous attention to detail to ensure the perfect fit and flattering silhouette, no matter your body shape.

Crafted with Innovative Fabrics

We are obsessive about the fabric we use – to the extent that we meticulously design and produce each fabric from the ground up. It's not only about how it feels against your skin or ensuring it maintains its appearance throughout the day, but also about being easy to care for (with most of our collection being machine washable and not requiring ironing). Moreover, it's the consideration in every print we design – you'll always notice a touch of black or white in each, making them effortless to pair with your own accessories.

"Minimal but not severe, smart but in no way corporate...it is quite simply, what you want."

British Vogue

“The fit is impeccable, the designs are exciting and the best thing of all is that many styles machine wash and hang dry, with no ironing required.”

The Telegraph

"There was a gap for smart daywear that was also modern and feminine. Cue Cefinn..."

The Times